Continue From PART II

But don't go running off to do it just yet!

While what I just described will do two things -- get Yahoo's spider to index your site, and, because it found you via RSS give you a slightly higher ranking than you would have gotten otherwise -- it won't get you the highest ranking you could get with just a couple more additions.

You see, Yahoo (and Google as well) likes to see more than just a lot of keyword rich content. It wants to see content that is constantly being added to and updated. It's one of the reasons that blogs rank so high. Most of them are updated with at least some small bit of new content two or even three times a day.

Now I don't know about you, but the thought of being chained that tightly to my website does not exactly give me the warm and fuzzies. I would much rather have a bunch of other people all updating my site ... maybe 15 or 20 times every day (or even several hundred if you like) ... for free. Yahoo will then be constantly respidering your site (if you set up your MyYahoo page correctly), and because there is so much new content being added, your site will skyrocket in the rankings.

Now i will describe you how you can use RSS with PHP on Your HTML, that is how to set up an RSS feed for your site. You can do that using MagpieRSS.

You can download MagpieRSS from http://magpierss.sourceforge.net.  

By utilizing MagpieRSS, which is a free PHP module that you can use to add RSS feeds to your site, you can very easily have a site that is constantly being updated. Simply add in three or four (or even more) RSS feeds into that column, and bingo. You've got a site with tons of new stuff going into it all the time with no further work on your part required.

In fact, you could almost do that alone and get wickedly high rankings with Yahoo.

But you see, if you have the skill to go just one more step. If you do just one more thing, you can really kick it over the top.

Let me start by saying that the instant you put more than one RSS feed onto your site, you have technically become a "content aggregator." That being the case, why not take full advantage of this status?

Now I could go into a long, drawn out, and boring explanation of what a "content aggregator" is ... but really, who cares? Instead, let's talk about what matters ... your search engine ranking.

You see, many of the real content aggregators out there have RSS feeds that are little more than mushed together RSS feeds from other people. These types of aggregators can get some seriously high rankings because, as far as a search engine is concerned, their site is huge (even though it isn't) and is being updated several times a second (even though it isn't).

So why then can't you do something similar? Why can't you take the feeds that you've added to your site and ...

WAIT!

Before we go any farther, let me say something now. Do not think that you can add in a bunch of feeds that have nothing to do with the keywords of your site and somehow see an increase in your site's rating. In reality it will hurt you. If you want the highest possible rankings for your keywords, you want to add content that is relevant  to those keywords.

With that said, why can't you take the feeds that you've added to your site and make those feeds a part of your own feed?

Now, not only will your site be getting constantly updated with new content, but your RSS feed will show that your site is getting updated with new content as well. Yahoo's site will see that it will need to keep pulling on your RSS file because it is constantly new. Because Yahoo is giving such a high spidering priority to sites with RSS feeds, you'll be getting Yahoo's spider to keep coming back to visit your site. It'll continue to see new content being added.

You'll be running through a little known back door within the Yahoo spider to get your site looked at more often, and because of that (along with all the new content) your site will get better rankings.

Continue in PART III