This section is remaining part of article Make Sense of Google AdSense – and make money! - PART VI, if you can't read this section unti yet , click here to read it first otherwise go forward.

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In addition to the ‘channel’ program offered by Google to track your AdSense ads on your web pages, you can also use any of the various high quality external AdSense tracking software packages to track your performance in greater detail (except actual revenues – you need to get that from Google).

One major advantage of such software is that it runs locally, which enables you to access specific information that Google doesn’t track. Be aware that none of these third-party software solutions are "endorsed" by Google currently but most of them guarantee to operate within AdSense guidelines. Just make sure they do, because you don’t want to lose your account status over a technical violation by a third party.

Some of the information you can obtain by using tracking software:

• Referring website of all your visitors
• The type of web browser they are using
• Where the actual ad-clickers are coming from
• Search keywords typed in by the visitors to your website that eventually brought them to you

You should use a combination of Google channels and a reliable AdSense tracking program so as to get comprehensive information about your AdSense account.

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